The HUG experiment

So let’s Hug it Out!

“Millions and millions of years would still not give me half enough time to describe that tiny instant of all eternity when you put your arms around me and I put my arms around you.”

– Jacques Prévert

two-children-hugging

Did you know hugging is good for you?

Someone told me “Who doesn’t love a hug?” – Sadly not everyone knows how important the power of hugging is.

In a world where society is so “evolved”, and information is available at a fingertip, it’s easy to forget some very basic things like the warmth of a hug. People are isolating themselves and missing out on a simple gesture that can make a big impact.

Our PW team has gone to the streets of London to prove hugging is a very simple act, but not everyone is willing to give it a try.

 

Little do they know about how such an act can be so full of goodness.

So, let’s get scientific! Here follows a bunch of reasons why you should never waste the opportunity to hug someone and why it’s so damn good for you.

  • The Oxytocindeal – Hugging immediately increases the oxytocin levels in your body. That’s an important chemical component associated with social interaction, trust ,relaxation and love – to name but a few. It has a variety of effects into your body’s well-being, so let’s take a look at a quick list of goodness it can bring you.
  1. Strengthen Immune System – When hugging, the gentle pressure acts directly on the thymus gland, which balances and regulates the production of leucocytes (white cells). So yep, hugging makes you stronger!
  2. Combats Stress and reduces anxiety – the censorial response our skin gives after a hug is directly linked to our nervous system. It also reduces cortisol levels (stress hormone) if they are longer than 20 seconds.
  3. Lower Heart disease– lowering stress and high blood pressure, hugging is all around good to keep your heart healthy and working better.
  4. It makes you Happier- Hugging stimulates the production and release of endorphins, so open your arms and get to it.

There are many other benefits of hugging but I guess touching and connecting, strengthening trust and interdependency are my favourite ones.

Hugging reminds us that we are humans and are here for a reason, connection to one another is certainly part of the human experience, so open your arms and join forces with us.

Hug it out!

We will be hosting free hugging events soon, so stay tuned for more news on it. In the meantime, check our Hug feast in the streets of London

“There is a saying by Virginia Satir, a respected family therapist, “We need four hugs a day for survival. We need eight hugs a day for maintenance. We need twelve hugs a day for growth.” Eight or more might seem quite high, but while researching and writing this article I asked my child, “How many hugs a day do you like?” She said, “I’m not going to tell you how many I like, but it’s way more than eight.” That really made me smile and touched my heart. And, I realized how organic and deep the need for hugs is.” – resourced at mind Body Green

Thanks for reading,

Love and Light,

 

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